Good Hope Sales

www.wearchoice.com

Profile

Choice Clothing is a privately owned cash based national retailer, boasting a chain of 68 stores throughout South Africa. In addition to South Africa the chain includes 21 stores throughout Namibia, employing over 500 employees in total. The holding company, “Good Hope Sales”, was founded 51 years ago and the retail division, Choice Clothing, was established in 1997. Our retail concept is to offer the public quality merchandise at low prices. Choice Clothing specializes in and is known for its ability to source sought after merchandise, (both import and local) at affordable prices that other clothing retailers are unable to match.

Our product offerings serve the ladies, mens and children’s market. Choice Clothing sells family clothing and accessories at discount prices, thus meeting the needs of each individual customer. In South Africa our trading sites include regional shopping centre’s as well as smaller malls in rural spectrum areas. We cover a large spectrum and trade from Cape Town in the Western Cape to as far as Polokwane in the Northern Province.

Our mission:

To be the largest fashionable, discount family clothing retailer in South Africa!
To continually strive to provide excellent customer service! And to provide affordable quality merchandise

Our flagship stores are located in the following areas:

Golden Acre – Cape Town
Promenade Mall – Mitchell’s Plain
Middestad Mall – Bellville
Promenade Centre – Nelspruit
Binnehof Centre – Uitenhage
Parow Centre – Cape Town

Centre store	High Street store

What is Choice Clothing plan for growth?

Six stores were opened in 2018. Currently, our store sizes vary between 170m2 to 1300m2.

We are looking to expand our business by an additional 4 stores in more opportune and target rich locations in 2020. In order to fulfill this objective we require approximately 300m2 of retail space per store. We are seeking premises on the main roads of towns, in the shopping centers and in the hub of the retail sector. Over the past three years special attention has been paid to improving store locations, merchandising and quality control. We believe that refurbishment is a constant and necessary process.

How does Choice Clothing operate in a centre?

Each Choice Clothing store handles thousands of transactions each month due to our low price, high volume strategy, drawing thousands of customers through a store. We have an extensive marketing budget through which successful promotional campaigns are run on a monthly basis. Community Newspapers, radio, pamphlets and in store competitions are the advertising mediums which we utilise.

Store layout

The following photos were taken at our Parow Centre store in July 2010. These pictures will give you an indication of our store layout and the various departments within the store. We are in the process of improving our in store specifications to include merchandising walls and flat pack tables for all new stores.

Ladies department:

Men’s department:

Kids department:

A Choice Clothing store would be an excellent addition to your current service offering as we offer South African consumers exactly what they are looking for, need and can afford!

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